Using SEO to Generate Traffic

SEO

The hardest part of any online business is to actually drive traffic to your website. Luckily there have been many things designed to help make that job easier for you. One of which is Search Engine Optimization, or SEO.

The concept of SEO has been developed with the purpose of helping search engines (Google, Yahoo, etc.) select content most relevant to a search, based on keywords. Meaning that you need to make your content flow naturally while still keeping your relevant keyword present here and there.

SEO Search_Engine_OptimisationIn most cases a proper SEO ranking results from multiple factors being put together. Meaning that you need to put the keyword in as many different places as you can. Places should including the titles, subtitles, image descriptions, meta tags, and headline tags.

If you can, make sure that the keyword you plan on using will be present in your domain name, or at least in your address bar. It will help you gain rankings on search engines. It will also help people identify what your website is about very quickly and easily.

SEO Keyword Variety

You should also look into increasing your keyword variety by taking various synonyms of your keywords and including them in your content. Chances are that you will find a variety of keywords which give you a good amount of searches when used together on the same page.

Another way of adding some variety to your on-page SEO factors is by adding pictures and videos alongside your content. Do this while using your selected keywords in their titles and descriptions. This will this be more popular with real people, and provide your website with more relevance in the ‘eyes’ of the search engines.

All in all, these are the main on-page SEO factors that you should be working on. They really can improve your website’s standing in every search engine, driving generic traffic to your business.

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Colin

"Creating your website is no simple task - especially your first one. If you're one of the 99% of business owners who are not technical or creative, drop me a line. Let me share my website expertise with you & help you build a professional looking well functioning website to grow your business."